Unlock
the Chill

How to stay ahead of burnout by building habits of rest and recovery

STORY BY ALEX PRIEBE

Unlock
the Chill

How to stay ahead of burnout by building habits of rest and recovery

STORY BY ALEX PRIEBE

A big scribble representing burnout

Erayna Sargent ’05 can vividly recall the moment she was blindsided by burnout.

In 2017, she had been working long hours as the marketing director of a startup. She wasn’t sleeping well, her thoughts were racing and she couldn’t unplug from work. One night she was working at home when she broke down crying.

“I told my husband, ‘I cannot keep doing this,’” Sargent said. “I realized something was really wrong. I didn’t feel like myself. Working harder was no longer working for me.”

Erayna Sargent ’05 can vividly recall the moment she was blindsided by burnout.

In 2017, she had been working long hours as the marketing director of a startup. She wasn’t sleeping well, her thoughts were racing and she couldn’t unplug from work. One night she was working at home when she broke down crying.

“I told my husband, ‘I cannot keep doing this,’” Sargent said. “I realized something was really wrong. I didn’t feel like myself. Working harder was no longer working for me.”

Erayna Sargent in blue and white striped shirt leaning on kitchen counter holding mug

Understanding Burnout

In 2023, 65% of employees suffered from burnout, according to HR Trends from its 2024 report. Another study, the 2024 Global Talent report, warned that eight of 10 employees are at risk of burnout this year.

Sargent said burnout is defined as “a state of mental, physical, and emotional exhaustion caused by chronic and prolonged stress.” Common warning signs include exhaustion, reduced performance at work and negative attitudes such as cynicism.

Meet the Chill Sargent

Sargent, who graduated with a bachelor's degree in marketing from GVSU in 2005 and an MBA from Indiana University, spent close to two decades as a brand marketer and innovation leader across several industries.

In 2019, her experience with burnout and journey of healing led her to found Hooky Wellness, a burnout relief studio that specializes in talks, workshops and programs for individuals and organizations. Sargent has supported more than 2,500 professionals in burnout relief at companies that include Google, Netflix and Microsoft.

“We merge design thinking with mental wellness to empower professionals to stay ahead of burnout and build resilience in the face of stress,” Sargent said. “Stress is an ongoing part of life, so, it’s really a matter of getting a handle on it.”

Are you on the verge of burnout?

Here are the 3 things you can start doing today to support your well-being.
#1
Take Erayna’s burnout quiz

Find out if you’re at risk for burnout and learn to recognize your warning signs:
hookywellness.com/gauge.

#2
Schedule time off before you need it

Block off hooky days on your calendar for the next month or next quarter.

#3
Build your burnout battle team

“Everyone deserves a therapist,” said Sargent. “Someone that can listen and respond and give you information so you can feel seen.”

Are you on the verge of burnout?

Here are the 3 things you can start doing today to support your well-being.
#1
Take Erayna’s burnout quiz

Find out if you’re at risk for burnout and learn to recognize your warning signs: hookywellness.com/gauge.

#2
Schedule time off before you need it

Block off hooky days on your calendar for the next month or next quarter.

#3
Build your burnout battle team

“Everyone deserves a therapist,” said Sargent. “Someone that can listen and respond and give you information so you can feel seen.”

Work Hard, Self-care Harder

Sargent grew up in Detroit and was raised with the “work hard, play hard” mindset.

“We often think of play and rest as the opposite of working,” she said. “But rest is the companion of work. We need rest and recovery to produce.”

Sargent prefers her own mantra: work hard, self-care harder. She uses the analogy of elite athletes who build rest and recovery into their training and performance, but said most people do not embrace that mindset in the workplace.

Hooky Days

To start building habits of rest and recovery, Sargent recommends scheduling “hooky days.”

“Hooky days are about prioritizing your well-being and whatever you need to restore it,” she explained. “If you’re drained, you just need to lay on the couch.” 

Sargent suggested other ideas such as going to the spa, spending time outside at the park or visiting a museum. “Your hooky day is up to you,” she said. “The fun thing is, once you make it a routine, you can change it each time.”

Sargent recommends scheduling hooky days once a quarter or, better yet, once a month. “Block it off on your calendar now, before you need it,” she said, adding weekdays are best. “Taking a weekday off is the biggest declaration that you’re taking time for yourself.”

Earlier this year, Sargent published, Go L#ve Yourself, an adult storybook about the journey of burnout relief.

Learn more about Sargent and her work at hookywellness.com.

Erayna Sargent stands on stage in black leather jacket with arms open

Erayna Sargent speaks to an audience at a Rockstar Woman event held earlier this year in Grand Rapids. photo by Alex Priebe

Erayna Sargent speaks to an audience at a Rockstar Woman event held earlier this year in Grand Rapids. photo by Alex Priebe

Resources to support
your well-being

GVSU is committed to supporting alumni in achieving their lifelong learning and professional development goals. Visit zo23.com/alumni to learn about these resources to support your health and well-being.

Resources to support
your well-being

GVSU is committed to supporting alumni in achieving their lifelong learning and professional development goals. Visit zo23.com/alumni to learn about these resources to support your health and well-being.

A screened back scribble in the background

Life & Career Resources

On-demand webinars and podcasts covering career readiness, finances, retirement, burnout relief and more here.

Career Coaching Database

Begin your process of self-discovery and goal-setting to create your own path to career success. Coaches have been vetted by the GVSU Career Center and offer a 10% discount to alumni. Learn more here.

Career Coaching Database

Begin your process of self-discovery and goal-setting to create your own path to career success. Coaches have been vetted by the GVSU Career Center and offer a 10% discount to alumni. Learn more here.

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GVSU Alumni Travel Program

Relax and unwind as you travel the world and connect with fellow Lakers! Trips are open to GVSU alumni, faculty, staff and students, plus friends and family. Sign up through GVSU Alumni Relations to receive a special discounted rate. Learn more here.

GR Bar & Restaurant Guide

Check out these alumni-owned bars and restaurants on your next hooky day.

GR Bar & Restaurant Guide

Check out these alumni-owned bars and restaurants on your next hooky day.

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Alumni Discounts

Take advantage of 200+ discounts at alumni-owned and local businesses including restaurants, travel, and fitness. Learn more here.

GVSU Alumni Authors Directory

Browse 100+ books by alumni authors including a selection of self-help books, here.

GVSU Alumni Authors Directory

Browse 100+ books by alumni authors including a selection of self-help books, here.

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